For HORWIN, we developed a brand identity that seamlessly integrated the core principles of the UN Sustainable Development Goals (SDGs), focusing on clean energy and sustainable cities. Our work included crafting a messaging strategy that framed ethical innovation as a driver of progress, while ensuring it resonated with both new audiences and loyal customers. By weaving sustainability into their narrative and visuals, we positioned HORWIN as a leader in the future of mobility, creating messaging that inspired without alienating.