MyTrees, a subscription-based platform dedicated to funding sustainability initiatives like tree planting and protection, sought to enhance their brand alignment with their mission. We conducted a comprehensive brand audit, providing actionable insights to improve brand clarity and resonance. Our collaboration extended to refining their content strategy and execution, including investor presentation speechwriting and app description copywriting. By optimizing their messaging across various touchpoints, we ensured that MyTrees' communications effectively reflected their commitment to environmental sustainability and engaged their audience authentically.